At the beginning of October, the Chairman of the Georgia GOP, Josh McKoon, announced a partnership with a company called Numinar.
The announcement included this statement:
Numinar CEO & Founder Will Long said, “Numinar is thrilled to be partnering with the GAGOP this cycle! We’re excited to put the most advanced campaign platform in the hands of volunteers, staff, and candidates in one of the most important states in this critical upcoming election.”
Given these glowing statements, The Georgia Record decided to find out more about Numinar. Unfortunately some of what we found raises questions:
Also on their website Numinar lists their location as 1201 Wilson Blvd, Arlington, VA 22209
A search of their name and that address shows a building but no listing for Numinar. The Numinar website does not list a phone number for the firm.
The building at this address does happen to list WeWork, a shared space provider often used part-time by firms who don’t have an office of their own. Does this include Numinar? We don’t yet know.
Screen capture from WeWork
A search of the Virginia Secretary of State Business registration website lists Numinar as Pending Inactive Reason for Status: “Annual Registration Fee Past Due and/or Penalties Unpaid and Annual Report Past Due Not in Good Standing”
According to the Virginia Secretary of State filings, William Long is the CEO of Numinar. His LinkedIn profile indicates he has been in this role since May 2019.
The "IN" link below Schuermann's picture on Numinar's website takes you to Scheurmann's profile on LinkedIn. The profile makes no mention of Numinar. Schuermann is listed only as President "Synapsis Digital Services" Norman, Oklahoma.
McKoon's announcement specifies that the Georgia GOP will utilize Numinar for "voter outreach and data efforts."
It would seem Alex Garland, in the role of Numinar's Data Scientist could play an important role in that work.
Like Rodger Schuermann detailed above, Data Scientist, Alex Garland, doesn't list Numinar on his LinkedIn profile.
.Open Secrets search results below:
The remainder of the Numinar team lists tenure with Numinar ranging from 3 months to 32 months with an average of 16 months according to their LinkedIn profiles.